Understanding your audience better is important to the growth of your show, and that's what the Podtrac Audience Surveys are all about.

These free web-based surveys for your podcast have been expertly developed and analyzed by the audience research professionals at Podtrac, Mediamark Inc. (MRI), and Taylor Nelson Sofres (TNS). TNS is the largest custom research organization in the world, and MRI is the country's leading provider of magazine audience and multimedia research data for publishers, agencies and advertisers.

Podtrac offers you a choice of surveys:

  • The Standard Podtrac Audience Survey: the industry standard in audience data which gives you the most detailed information about your audience. This survey  consists of 40 questions and takes approximately ten minutes to complete (a typical length for a research survey of this type) and has been completed by more than 150,000 online show audience members. You can try out the Standard Podtrac Survey at this link.

  • The Abbreviated Podtrac Audience Survey: a shorter version zeroing in on key demographic data. The abbreviated version consists of 14 questions and takes about 5 minutes to complete. You can try out the Abbreviated Podtrac Survey here.

Both surveys are designed to collect the right information for your podcast. With either of our free surveys, you'll receive:

  • A unique link so responses ares stored specific to your podcast

  • Copy and graphics to help you promote the survey via your website

Here's how to implement your survey:


1. Select which survey you want to use.

Choose either the Standard 40 question survey or the Abbreviated 14 question survey.


2. Add the appropriate survey link to your website.
Your survey link is unique to your show(s) and is provided on your Podtrac Dashboard. Using it will enable us to report your audience's survey responses as a distinct group. Sample graphics to post on your website as survey links are available on your Podtrac Dashboard.


3. Mention the audience survey in your show(s) for at least two months.
Talking about the survey on your shows will help drive traffic to your website and the survey. And by having more listeners complete the survey, you'll maximize the accuracy of your results. Check your Podtrac account for sample copy for promoting the survey on your show. 


4. Check your results online.
Your survey will be available in the Reports tab of your Podtrac Dashboard. We recommend you check 15 days after launching the survey on your site and in your show to see what type of response you are getting. Online results are updated nightly.

Important Notes:

  • Find your unique survey link on your dashboard by clicking Account Settings in the top navigation and then Audience Survey in the left navigation.
  • Just contact us if you need help with any of these three steps. 
  • The privacy of data collected about your show(s) is important to us. Podtrac will not share data linked to the name or the RSS of your show(s) without your permission. Podtrac may however provide summary data to third parties without attributing data to your show(s) specifically. For more information, please review our full Product Privacy Statement.
  • By providing a link to the Podtrac Survey on your website, promoting it in your show(s), and/or linking to the Survey in your RSS feed, you agree to our standard Terms and Conditions.